Radio Education for Sexual and Health Rights (REDeSS)
The CASA Radio team, "From Head to Toe", began their work in 2004. Made by teenagers for teenagers, the radio programs provide and attractive platform to educate other youth and their families about how to solve social problems. Radio remains the primary media source in Mexico, especially in rural communities, and reaches the broadest possible audience in the country. Like all of CASA’s programs, the team teaches others by recruiting and training local youth in technical production.
CASA's radio programs are broadcast live every Saturday and are rebroadcast during the week. One program takes the form of the ever-popular “novela,” perhaps the most popular source of entertainment for young Mexicans. Through the interactions of a familiar cast of vying families, couples, and teenagers, the programs address many of the unspoken questions of a growing adolescent. Another program is a twice-weekly magazine format show that alternates between entertainment and informative conversations among CASA promotores, listener call-ins, and MCs who interview experts in their field.
A new show is under development to support the new “I Choose Healthy” campaign.
2010 Goal
Construct a radio tower on CASA property and open the organizations own, self-sufficient radio station with the potential to reach a listening audience twice the size of its current one.
Team Leaders
Gustavo Eduardo Acosta Aguascalientes,
Administrative and Technical Coordinator
redes@casa.org.mx
mex. (52)415 15 4 60 60
usa. 718 360 56 45
How you can help:
2009 plans include constructing a radio tower on CASA property and start a public radio station with the potential to reach a listening audience twice the size presently being served. The radio station would also provide a more accessible, lower cost platform for other nonprofits and social change groups in San Miguel de Allende.
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$550,000 To realize the entire project.
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$150 To broadcast each program. ....
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Achievements to Date:
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Only program of its kind in the state of Guanajuato (4.9 million inhabitants)
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Since 2005, more than 234 programs have been transmitted to a potential listener base of 500,000 from 8 municipalities. Programs have been rebroadcasted to millions through government network of indigenous radio stations.
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Radio youth team members have organized and carried out free public health campaigns that have reached 12,000 people.
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75 rural youths from Guanajuato, Michoacán, San Luis Potosí, Puebla and Mexico City have been trained in radio broadcasting, reproductive health, human rights and leadership skills.
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The team has won awards for its innovative radio soap operas.
Listen to the show (in Spanish):
Saturdays 9:30 am
Radio Reyna 1370 am
Internet www.radioreyna.com |
